Reporting
Last updated: October 26, 2026
PodPitch is podcast outreach software with reporting built in: it tracks opens and replies on every pitch, logs bookings, totals earned media value, and exports the results.
In-house communications teams rarely struggle to send pitches. They struggle to prove what the pitches produced. PodPitch connects outreach to outcomes in one place, so the monthly update to a CMO or CEO lists booked appearances, mentions, and an earned media value in advertising dollars rather than a count of emails sent.
| Metric | How PodPitch tracks it | Why it matters |
|---|---|---|
| Opens | Real-time open tracking on every pitch | Shows which subject lines and angles get attention |
| Read alerts | Pings in the app or Slack when a pitch is opened | Lets the team respond while the host is engaged |
| Replies | Every reply in Magic Inbox with a drafted response | Measures interest, not just volume |
| Follow-ups | Automatic nudges in the same thread | Most bookings come from follow-ups |
| Bookings | Logged in the Booked Media tracker | The outcome leadership cares about |
| Mentions | Monitor alerts for your keywords | Catches coverage after the episode airs |
| Earned media value | Totaled in real advertising dollars | One number for a budget conversation |
5 to 10
podcasts booked per month by most users
1 week
for bookings to land after sending
23%
reply rate across 537,000+ pitches
5%
reply rate on outreach
Open rate across those 537,000+ pitches: 67%. The average PodPitch user books 7 to 9 podcasts per month.
A 2026 Podchaser study puts the median podcast pitch response rate at 17.5% and the median acceptance rate at 5%, or roughly one booking per 20 pitches. Those medians describe typical pitching across the market.
The 23% reply rate PodPitch users have seen across more than half a million pitches sits above that market median, and reporting in PodPitch shows your own team's figures so you can compare.
The system tracks opens and replies on every pitch in real time, logs bookings in a Booked Media tracker, and totals earned media value in advertising dollars. Monitor alerts catch mentions of your keywords. You can export the report for anyone, such as a CMO or board update.
More in the FAQOutreach shows a 5% reply rate, and across more than 537,000 pitches sent its users have seen a 67% open rate and a 23% reply rate. For context, the median podcast pitch response rate is 17.5%.
More in the FAQBookings can land within a week of sending pitches. Most users book 5 to 10 podcasts a month. Speed depends on how many shows you pitch and how well your executive fits each audience, which is why match scores and episode-referencing drafts matter.
More in the FAQEarned media value is an estimate of what a placement would have cost as advertising. The system totals it in real advertising dollars for every booking in the Booked Media tracker, giving in-house teams a single number to bring to leadership alongside the list of appearances.
More in the FAQCompare database size and freshness, contact accuracy, fit scoring, personalization quality, sending from your own inbox, automatic follow-ups, reply handling, reporting and export, security, and support. The platform covers all of these in one platform, which is the main reason in-house teams choose it over stitching tools together.
More in the FAQAs of 2026, the median podcast guest pitch acceptance rate is 5%, about one booking per 20 pitches. High-fit podcasts have a 6.2% booking rate. Fit and personalization move these numbers, which is what PodPitch’s match scores and episode-referencing drafts target.
More in the FAQEmail the PodPitch team at sanket@podpitch.com, or book a free demo on podpitch.com.
